Rock Chick Entrepreneur
How refreshing, how Heineken is one of my all time favourite ad campaigns. This ad in particular has, in my opinion all the elements of a brilliant advert – it grabs attention, holds interest, is culturally relevant and appeals directly to the target market. The result – a clever message wrapped up in British … [Read more...]
I recognize in thieves, traitors and murderers, in the ruthless and the cunning, a deep beauty – a sunken beauty. ~ Jean Genet In business misplaced trust comes at a high price and being open and transparent is a vulnerability. On the other hand, how many opportunities have you lost to fear? So do we need harden up & close ourselves … [Read more...]
Any self respecting World of Warcraft fan (and a fair few who have never played the game) would have heard of the Leeroy Jenkins phenomenon. World of Warcraft is a Massively Multiplayer Online Role Playing Game (or MMORPG), which isn’t as geeky as it sounds – in fact it is a serious game of strategy and execution, much like … [Read more...]
Once we were tribes. Whether we were a township in Dorset or a village in Africa. We were tribes and life was hard yet uncomplicated, there was less confusion, less noise. Skills passed down generation through generation. Life was simple and choice limited. With the birth of the Digital Revolution and the Internet, the natural barriers were … [Read more...]
Whatever path we end up on, we all have expectations to fulfil, a certain image or reputation, to be supplemented by suitably matched exterior packaging. Smart, reliable, trendy, corporate, respectable, successful, sophisticated. Our personal brand evolves, all too often defined by how we would like others to perceive us. I have lived a … [Read more...]
Following on from a previous post '7 Tips for Delivering a Perfect Rant', my all time favourite Absolutely Fabulous epidode is when Eddy goes off-on-one in court and rants about Stupidity Tax. Pretty funny right? In actual fact though, we pay Stupidity Tax every day. Only two things are infinite, the universe and human stupidity, and I'm not … [Read more...]
Mediocrity. It has spread through industry and society like a plague and it seems that standards are universally low. Hospitals are criticised for hygiene levels that would cause Florence Nightingale to weep, the mantra of manufacturing for the most part appears to be ‘faster, cheaper, more’. I admit to being an over thinker, borderline … [Read more...]
Success. In our society we hear a lot about success. Successful people, successful companies, successful projects, success strategies, methodologies, formulas. But what exactly is success? According to webwords: ~ Success: An event that accomplishes its intended purpose. ~ Accomplish: Cause to happen; complete successfully – achieve. ~ … [Read more...]
Ok first of all, I’m a girl geek. This post could terrify you if you are not an iPhone mad Twitter addict and I just want to say now that you do not have to go to these extremes in order to Tweet productively & efficiently. However, if you are as geeky as I am, love iPhone, and effective Twittering is an important (and official) part of … [Read more...]
I’ve always been freakishly tenacious and it irks me when I decide that I want to do something well and I find I’m not able to. When I was three and a half years old in the days of roller-disco, my parents took me to a place called the Agora in Milton Keynes. It was a popular local pub with a bar area overlooking a roller skating rink. … [Read more...]
