Rock Chick Entrepreneur
“Don't become a wandering generality. Be a meaningful specific.” ~Zig Ziglar Niche, niche, niche. If you are a networker you will hear this a lot. And it's great advice. Niching - or catering to a niche market - is simply being very specific about who your target customers are and focusing on providing a product or service which … [Read more...]
How refreshing, how Heineken is one of my all time favourite ad campaigns. This ad in particular has, in my opinion all the elements of a brilliant advert – it grabs attention, holds interest, is culturally relevant and appeals directly to the target market. The result – a clever message wrapped up in British … [Read more...]
I recognize in thieves, traitors and murderers, in the ruthless and the cunning, a deep beauty – a sunken beauty. ~ Jean Genet In business misplaced trust comes at a high price and being open and transparent is a vulnerability. On the other hand, how many opportunities have you lost to fear? So do we need harden up & close ourselves … [Read more...]
Any self respecting World of Warcraft fan (and a fair few who have never played the game) would have heard of the Leeroy Jenkins phenomenon. World of Warcraft is a Massively Multiplayer Online Role Playing Game (or MMORPG), which isn’t as geeky as it sounds – in fact it is a serious game of strategy and execution, much like … [Read more...]
Once we were tribes. Whether we were a township in Dorset or a village in Africa. We were tribes and life was hard yet uncomplicated, there was less confusion, less noise. Skills passed down generation through generation. Life was simple and choice limited. With the birth of the Digital Revolution and the Internet, the natural barriers were … [Read more...]
