How Refreshing, How Heineken

How refreshing, how Heineken

  How refreshing, how Heineken is one of my all time favourite ad campaigns. This ad in particular has, in my opinion all the elements of a brilliant advert – it grabs attention, holds interest, is culturally relevant and appeals directly to the target market. The result – a clever message wrapped up in British … [Read more...]

The Legend of Leeroy Jenkins

Teamwork by PaDumBumPsh

Any self respecting World of Warcraft fan (and a fair few who have never played the game) would have heard of the Leeroy Jenkins phenomenon. World of Warcraft is a Massively Multiplayer Online Role Playing Game (or MMORPG), which isn’t as geeky as it sounds – in fact it is a serious game of strategy and execution, much like … [Read more...]

Stupidity Tax

Danger Do Not Hold the Wrong End of a Chainsaw

Following on from a previous post '7 Tips for Delivering a Perfect Rant', my all time favourite Absolutely Fabulous epidode is when Eddy goes off-on-one in court and rants about Stupidity Tax. Pretty funny right? In actual fact though, we pay Stupidity Tax every day. Only two things are infinite, the universe and human stupidity, and I'm not … [Read more...]

7 Tips for Delivering a Perfect Rant

Ranting Homer

I am a natural born ranter and I come from a long line of ranters (father side). While ranting is a key business and interpersonal skill, it can be a tricky one to master. This blog will hopefully give you a few pointers to get you started: 1) Choosing the right rant topic Decide on a subject that you feel really passionate, angry or … [Read more...]