Comments for Gina Romero http://www.ginaromero.com Rock Chick Entrepreneur Fri, 29 Jul 2011 20:34:25 +0000 hourly 1 http://wordpress.org/?v=3.1.2 Comment on 7 Lessons on Collaboration from Marvel’s Stan Lee by Evan http://www.ginaromero.com/7-lessons-on-collaboration-from-marvels-stan-lee/#comment-38 Evan Fri, 29 Jul 2011 20:34:25 +0000 http://www.ginaromero.com/?p=880#comment-38 Fantastic article Mrs. Romero, this was a big help and encouragement for me to try and find some that could help me, and the wife of a dear friend I lost in 2009 with some work of his. He was in my opinion a talented writer and artist who tried to publish his very own Sci-Fi comics. Unfortunately his passing came before he could see dreams and ideas come to life. All the things that Stan Lee touched on in this article gives me some light to our situation. I just need to find the right individual to help this long over due project of the ground. I hope you will enjoy the site I posted, and wish us luck. Evan Fantastic article Mrs. Romero, this was a big help and encouragement for me to try and find some that could help me, and the wife of a dear friend I lost in 2009 with some work of his.

He was in my opinion a talented writer and artist who tried to publish his very own Sci-Fi comics.
Unfortunately his passing came before he could see dreams and ideas come to life.

All the things that Stan Lee touched on in this article gives me some light to our situation. I just need to find the right individual to help this long over due project of the ground.

I hope you will enjoy the site I posted, and wish us luck.

Evan

]]> Comment on How Niche is Too Niche? by Gina Romero http://www.ginaromero.com/how-niche-is-too-niche/#comment-37 Gina Romero Wed, 20 Jul 2011 13:14:11 +0000 http://www.ginaromero.com/?p=766#comment-37 Hi Adegbenga and thanks for commenting. You're right, creating a niche market opens the opportunity to become a specialist in the field, which definitely raises your profile above any competitors who provide a more generalised service. What a great strategy you and your business partners used - and you know what they say "imitation is the sincerest form of flattery"! Hi Adegbenga and thanks for commenting. You’re right, creating a niche market opens the opportunity to become a specialist in the field, which definitely raises your profile above any competitors who provide a more generalised service.

What a great strategy you and your business partners used – and you know what they say “imitation is the sincerest form of flattery”!

]]> Comment on How Niche is Too Niche? by Adegbenga Agoro http://www.ginaromero.com/how-niche-is-too-niche/#comment-36 Adegbenga Agoro Tue, 19 Jul 2011 00:54:21 +0000 http://www.ginaromero.com/?p=766#comment-36 Hello Gina, great article. I agree that you have to focus in on a niche which is something we did in one of my businesses, we set up a company like 4 years ago and we wanted to break into the advertising industry for SMEs but we were young entrepreneurs (my business partners & I) going up against established newspapers & magazines. So what we did was we focused, created a publication that was strictly ads, ensured the ads were superbly designed in full colour, dropped the price and it was a single leaflet in A3 size and we coined a name for it which was new, fresh & unique, we ended up creating a new segment in the industry that soon after became flooded with imitators but basically, taking on a niche gives room to actually gain more (ROI and expertise wise) Hello Gina, great article. I agree that you have to focus in on a niche which is something we did in one of my businesses, we set up a company like 4 years ago and we wanted to break into the advertising industry for SMEs but we were young entrepreneurs (my business partners & I) going up against established newspapers & magazines.

So what we did was we focused, created a publication that was strictly ads, ensured the ads were superbly designed in full colour, dropped the price and it was a single leaflet in A3 size and we coined a name for it which was new, fresh & unique, we ended up creating a new segment in the industry that soon after became flooded with imitators but basically, taking on a niche gives room to actually gain more (ROI and expertise wise)

]]> Comment on How Niche is Too Niche? by Gina Romero http://www.ginaromero.com/how-niche-is-too-niche/#comment-35 Gina Romero Thu, 14 Jul 2011 16:19:52 +0000 http://www.ginaromero.com/?p=766#comment-35 Thanks for your comment Tamsin, I'm glad you enjoyed the post! It's great to have feedback from a marketing expert & I guess this proves the point that there is pretty much no such thing as 'too niche'. I'm also curious as to how specific the content is, although I didn't buy it because I'm not a first time mum! Thanks for your comment Tamsin, I’m glad you enjoyed the post! It’s great to have feedback from a marketing expert & I guess this proves the point that there is pretty much no such thing as ‘too niche’.

I’m also curious as to how specific the content is, although I didn’t buy it because I’m not a first time mum!

]]> Comment on How Niche is Too Niche? by Tamsin Fox-Davies http://www.ginaromero.com/how-niche-is-too-niche/#comment-34 Tamsin Fox-Davies Wed, 13 Jul 2011 19:29:47 +0000 http://www.ginaromero.com/?p=766#comment-34 Hi Gina, I love this article, esp. the biology lesson and the detail on Star Wars. ;) Your book example is an interesting one, and demonstrates how you can niche in a saturated marketplace. As there are soooooooooooooooo many baby books out there, going for a tiny segment of this giant market is probably a really smart move on behalf of the publishers. I would love to know how different the content actually is though... tx Hi Gina,

I love this article, esp. the biology lesson and the detail on Star Wars. ;)

Your book example is an interesting one, and demonstrates how you can niche in a saturated marketplace.

As there are soooooooooooooooo many baby books out there, going for a tiny segment of this giant market is probably a really smart move on behalf of the publishers. I would love to know how different the content actually is though…

tx

]]> Comment on How Niche is Too Niche? by Gina Romero http://www.ginaromero.com/how-niche-is-too-niche/#comment-32 Gina Romero Tue, 12 Jul 2011 13:27:39 +0000 http://www.ginaromero.com/?p=766#comment-32 Thanks Kenneth, I'm glad you like it. I hope we can stay in touch, it would be great to collaborate in the near future! Thanks Kenneth, I’m glad you like it. I hope we can stay in touch, it would be great to collaborate in the near future!

]]> Comment on How Niche is Too Niche? by Kenneth http://www.ginaromero.com/how-niche-is-too-niche/#comment-31 Kenneth Tue, 12 Jul 2011 11:31:54 +0000 http://www.ginaromero.com/?p=766#comment-31 Hi Gina, Love what you do on your website. Keep up the great work! Kenneth Smal...@blogspot.com Hi Gina,

Love what you do on your website.

Keep up the great work!

Kenneth
Smal...@blogspot.com

]]> Comment on How Niche is Too Niche? by Gina Romero http://www.ginaromero.com/how-niche-is-too-niche/#comment-30 Gina Romero Mon, 11 Jul 2011 15:16:38 +0000 http://www.ginaromero.com/?p=766#comment-30 Excellent point Lorelei, promoting your services or products in rotation gives your network a good overview of what you can offer without overwhelming them with too much information.  Being really specific in terms of target clients can seem a bit scary at first but I do find the more specific the better. When I was in IT, I consistently asked my network for “small private high revenue investment banking firms based in central London with 5-10 employees who considered IT critical to their business”. It worked and we signed up 5 high value contracts. Of course we had all sorts of other clients too! Remember – people will always ask you for other services or find out what have to offer once they decide they want to work with you! Excellent point Lorelei, promoting your services or products in rotation gives your network a good overview of what you can offer without overwhelming them with too much information. 

Being really specific in terms of target clients can seem a bit scary at first but I do find the more specific the better. When I was in IT, I consistently asked my network for “small private high revenue investment banking firms based in central London with 5-10 employees who considered IT critical to their business”. It worked and we signed up 5 high value contracts. Of course we had all sorts of other clients too!

Remember – people will always ask you for other services or find out what have to offer once they decide they want to work with you!

]]> Comment on How Niche is Too Niche? by Lorelei Gibb http://www.ginaromero.com/how-niche-is-too-niche/#comment-28 Lorelei Gibb Mon, 11 Jul 2011 12:38:26 +0000 http://www.ginaromero.com/?p=766#comment-28 Hmmm, niche networking. I agree that you have to be as specific as possible in order for people to understand exactly what you're after. I find this a problem at networking events - what does our company do? It does everything (if we're talking computers that is). Who is our target audience? Everyone who uses a computer. However, we have circumvented this somewhat at our regular networking meetings by picking on one product or service to promote, and you're right - it works! So whilst we are not "niche" we can still pick and mix elements from our business to be temporarily "niche". Hmmm, niche networking.
I agree that you have to be as specific as possible in order for people to understand exactly what you’re after. I find this a problem at networking events – what does our company do? It does everything (if we’re talking computers that is). Who is our target audience? Everyone who uses a computer. However, we have circumvented this somewhat at our regular networking meetings by picking on one product or service to promote, and you’re right – it works! So whilst we are not “niche” we can still pick and mix elements from our business to be temporarily “niche”.

]]> Comment on The Market for Comedy Socks by Alison Persson http://www.ginaromero.com/the-market-for-comedy-socks/#comment-7 Alison Persson Tue, 21 Jun 2011 16:06:10 +0000 http://www.ginaromero.com/?p=377#comment-7 Just love the Comedy Socks. How did you know about my red socks with penguins? Think big in life and try to be true to self is so important especially in business. Alison Just love the Comedy Socks. How did you know about my red socks with penguins?

Think big in life and try to be true to self is so important especially in business.

Alison

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